Shutting out the noise

I assumed that most people were using that word out of ignorance. That they’d picked it up from headlines, activists, or social media feeds, without really understanding what genocide actually means in law, history, or reality. I thought that, if I just explained the term, people would stop using it.

I was wrong.

It became obvious that the word “genocide” wasn’t being used because people were confused or misinformed. It was being used by people who didn’t WANT to know it’s real meaning . It was being used in the same way that people throw around words like “Nazi” and “fascist”. Not in a politically and historically accurate sense – but as a rhetorical weapon. As a loaded word chosen, not to describe reality, but to inflict maximum offense.

And here’s the thing – once you strip away the Jew-hatred – the genocide claim evaporates.

There is no Genocide in Gaza (no matter how often people throw that word around)

Genocide isn’t a “feeling”. It isn’t shorthand for “this war is horrific.” It is a very specific crime in international law. It requires proof of something very particular: an intent to destroy a people as a people.

Not an intent to defeat a terrorist army.
Not an intent to dismantle a regime.
Not an intent to fight a defensive war.

A deliberate campaign to destroy a group because it is that group.

And the legal threshold is clear. Courts have determined that genocidal intent must be the only reasonable inference from the evidence. If there are credible alternative explanations for what is happening – such as a brutal urban war against an armed organisation embedded within civilian infrastructure – the genocide allegation fails.

Israel’s stated war aims have been consistent from day one: dismantle Hamas and recover hostages. Those are conventional military objectives in response to the largest massacre of Jews since the Holocaust. You may disagree with the tactics. You may question particular decisions. But those aims are not genocidal aims.

The conduct of the war also matters. When you see:

➡️ evacuation warnings (flyers, texts, phone calls etc)
➡️ safe corridors
➡️ humanitarian coordination
➡️ large volumes of aid entering the territory
➡️ continued medical support inside Gaza
➡️ and oversight mechanisms and corrective action when serious operational errors occur….

… you’re not looking at a state attempting to exterminate a population.

But what about the extremely high death toll?

The casualty narrative is another area where the rhetoric has outrun the reality. Early in the conflict, we were told that the overwhelming majority of deaths were women and children. That claim came from Hamas itself and was eagerly picked up and parroted by international media as if it had been carved in stone on Mt Sinai. But in recent weeks, Hamas itself has walked back those claims. Their own revised figures now indicate that approximately 72% of those killed were men aged 13–55 – the demographic band most closely aligned with combatants.

That matters.

Every innocent life lost is a tragedy. But when assessing how a war is being fought, the civilian-to-combatant ratio is a critical measure. By Hamas’ own updated numbers, the ratio in Gaza is within – and in many cases below – the range seen in other intense urban conflicts over the past two decades – conflicts where no serious legal body alleged genocide.

That doesn’t make the war pleasant. It doesn’t make it painless. It makes it a war.

The same applies to the “starvation” narrative. Substantial quantities of humanitarian aid have entered Gaza throughout this conflict, but this aid has been going into an active war zone controlled by an armed group that diverts, exploits, and weaponises resources. If you want to understand the hardship of Gazans during this conflict – there’s your answer. You don’t need to invent a narrative of group destruction.

Then there’s the ‘evidence’ of statements made by Israel’s own politicians and military leadership – but this argument also collapses under scrutiny. Heated language in wartime is not new, nor is it unique. But genocide is not proven by angry speeches. It is proven by coordinated policy and conduct that can only be explained as an attempt to annihilate a people. That evidence does not exist.

The accusation survives only if you dilute the definition of genocide beyond recognition.

Pushing back on the “genocide” claim

But if most of those using the term “genocide” are doing so to create offense – is there any point in pushing back?

There absolutely is! But it involves a change in strategy and it isn’t for everyone.

If you’ve ever read my social media posts or articles on this topic you’ll notice that there are no antisemitic slurs amongst the comments. Not one.

This is no accident. When someone turns up and drops the “genocide” slur, or any of the other predictable antisemitic tropes, I delete the comment and block the user. No engagement, no debate – just delete and block. Gone.

Over time this has created a safe environment where those who genuinely want to know what’s really happening can ask questions and where accurate information can be shared in a calm and intelligent setting.

Some will instinctively raise free speech objections – but that’s a misunderstanding of what “free speech” is. I’m a strong advocate of free speech – but free speech is about respecting someone else’s right to use their own voice to share their own views. It’s not about inviting them into my living room, gathering the neighbours, and giving them the microphone.

Your page is not the public square. It’s your space. If someone else wants to attack your views – they can do so elsewhere. Our role is not to amplify disinformation. It’s not to platform slurs. It’s not to host propaganda and pretend we’re advancing the conversation by doing so. Our role is to make accurate information available to people who genuinely want to understand.

Allowing antisemitic rhetoric to sit unchallenged in our feeds doesn’t demonstrate openness. It normalises hate.

So maybe consider adopting my approach. No engagement. Just delete. Block. Move on.

You’ll find the tone of your page improves almost overnight. And more importantly, you stop assisting in the spread of something deeply evil.

Why this matters – and why it won’t stop

What we’re witnessing right now isn’t new. It isn’t spontaneous. It isn’t just about Gaza.

The language changes. The accusations evolve. But the underlying pattern is ancient: Jews portrayed as uniquely malevolent, uniquely powerful, uniquely monstrous. The charge of genocide is simply the modern upgrade of that repugnant pattern.

If you want to understand where that pattern comes from- why it has persisted for thousands of years, why it adapts to each generation, and why it doesn’t disappear just because we live in “modern” times – that’s a topic I cover in my upcoming book, Prophecy Shock.

If that’s of interest to you, you might consider joining the notification email list or you can go directly to www.prophecyshock.com and add yourself at the bottom of the page. It’s not a pre-order or a commitment to buy. It simply allows me to let you know when the book is released.

You may just be surprised at the real reason that antisemitism exists……